Lance Wyman

Lance Wyman (b. 1937) is an American graphic designer, born in Newark, New Jersey. He graduated from Pratt Institute in Brooklyn in 1960 with a degree in industrial design.

He first came to Mexico in 1966, to compete for the design of the 1968 Olympic Games. His logo proposal was selected, and he joined the Olympic team led by the architect Pedro Ramírez Vázquez as a graphic designer. The Victoria and Albert Museum describes the Mexico 68 logotype as designed by Wyman and developed under the direction of Ramírez Vázquez and the artist Eduardo Terrazas; Wyman developed the five Olympic circles into the number 68 and joined it to the word Mexico with radiating parallel lines. For the Mexico City Metro, whose own history names him its design director, with Arturo Quiñónez and Francisco Gallardo among the team, each station was given a pictogram of its place, a duck for Candelaria, for riders who could not read and for foreigners.

Back in New York he formed Wyman & Cannan with Bill Cannan, which was commissioned in 1973 to design the wayfinding for the National Zoo in Washington. In 1979 he established Lance Wyman Ltd. He was the designer responsible for the Washington Metro's rail map, and in 2011 took on its redesign.

In 2014 and 2015 the Museo Universitario Arte Contemporáneo in Mexico City presented De ida y vuelta. Lance Wyman: Íconos urbanos, which it described as his first monographic exhibition. In 2017 he received the AIGA Medal. In 2019 Mexico City presented his identity for its integrated public transport system.

For Uriarte Talavera's 200th anniversary in 2024 he worked with Deduce Design on the workshop's new identity and a bicentennial logo, and drew one of ten Talavera helmet designs made with the Mexico City Grand Prix, painted by the artisan Grettel Rodríguez. With the architect Felipe Orensanz he developed the identity and wayfinding for the archaeological zone of Teotihuacan, installed between September and November 2024. On July 23, 2026, he closed SEGD's Xlab symposium in Brooklyn in conversation with Ric Edwards, executive design director for the LA28 Olympic and Paralympic Games.